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National ChainsMid-Market FashionSpecialty RetailHome & Lifestyle

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Entertainment ConceptsUltra-Luxury PositioningDestination Retail

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Marsana Mall, located in Abu Dhabi, is a mid-sized retail destination offering a variety of shops and dining options. It has a modern design with spacious walkways, but it suffers from lower foot traffic compared to some of the larger malls in the area. The mall's anchor stores include a mix of global and regional brands, with a strong presence of fashion retailers. However, it has limited entertainment options and no major attractions that draw large crowds.

It caters primarily to local residents and may not offer the same level of international exposure as other malls in the region. While the lease terms are competitive, the mall’s marketing strategy could benefit from more aggressive campaigns to increase footfall, especially during off-peak hours. Additionally, the availability of parking is often cited as a concern by current tenants, with overcrowding during peak times.

Overall, Marsana presents a solid opportunity for retailers focused on the local market but might not be ideal for brands seeking high-volume international traffic.

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Hours of Operation

Hours

Checking...
Monday08:00 AM — 11:45 PM
Tuesday08:00 AM — 11:45 PM
Wednesday08:00 AM — 11:45 PM
Thursday08:00 AM — 11:45 PM
Friday08:00 AM — 11:45 PM
Saturday08:00 AM — 11:45 PM
Sunday08:00 AM — 11:45 PM
Holiday Hours

Hours may vary on public holidays. Check with individual stores for specific holiday schedules.

C87X+79Q Marsana, Abu Dhabi, United Arab Emirates

Insights

Foot Traffic

The foot traffic at Marsana Mall is lower than some competing malls in Abu Dhabi, making it a more suitable option for retailers targeting local residents rather than international tourists.

Parking

The mall's parking facilities often face overcrowding, especially during peak hours, which can deter potential shoppers and impact retailer sales.

Marketing Strategy

Marsana’s marketing efforts could be enhanced to attract more visitors, particularly outside of peak shopping periods. A more robust strategy would help increase overall mall foot traffic and boost retailer visibility.

Building Details

Property Type
Neighborhood
Gross Leasable Area
4005
Year Built
2020
Parking Spaces
500
Average Monthly Footfall
416,667
Owner
Modon Properties

Detailed Market Analytics

Primary Catchment Area
5 Kilometers
Secondary Catchment Area
15 Kilometers
Catchment area population
250,000 People
Population growth rate
2.5 %
Median age
32 Years
Household size
3.8 People
Education level (tertiary)
45.0 %

Median household income
120,000 USD
Unemployment rate
3.5 %
Cost of living index
85 Index

Retail spending per capita
6,500 USD
Spending on apparel
1,200 USD
Spending on groceries
1,800 USD
Spending on electronics
900 USD

Annual foot traffic
5,000,000 Visitors
Dwell time
120 Minutes
Conversion rate
30.0 %
Sales per square meter
8,000 USD

Number of retail stores
17 Stores
Anchor tenant presence
Yes
Competitor density (same category)
3 Stores per category
Tenant diversity
85.0 %
Unique Concepts
10 Stores

Number of Levels
1 Levels
Average rent per square meter
1,200 USD
Vacancy rate
5.0 %
Lease term flexibility
Medium
Available retail space
200 SQUARE METERS
Gross Leasable Area
4,005 Square meters

Proximity to main roads
0.5 Kilometers
Public transport access
Yes
Parking spaces
500 Spaces
Pedestrian traffic
High

E-commerce competition
High
Click-and-collect adoption
40.0 %
Internet penetration
95.0 %

Retail crime rate
0.5 Incidents per 1,000 visitors
Security measures
Advanced

Promotional events
50 Events per year
Loyalty program penetration
60.0 %
Digital signage presence
Yes

Projected foot traffic growth
3.0 %
New tenant pipeline
5 Stores
Mall expansion plans
No
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Abu Dhabi

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Abu Dhabi

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